Course information

In this unit you will identify and analyse the processes by which an organisation analyses, formulates, and implements strategies to achieve its goals and objectives. You will identify a range of tools and techniques for internal and external analysis, and stakeholder management prior to the formulation of strategies. Differing strategy formulation approaches are examined including cost leadership, product differentiation, blue ocean, and innovative strategies. You will critically evaluate the processes and leadership attributes required for successful strategic management. You will apply and critically evaluate selected case analyses relevant to the three strategic management processes – analysis, formulation, and implementation.