MGT106 Contemporary Marketing

This unit introduces you to contemporary marketing theories, principles and practices and emphasises the role of marketing in society. It identifies and assesses how marketing strategies differ based on products or services, consumers’ decision-making, marketers’ tools, market research and ethical marketing practices. You will be enabled to explain and assess contemporary issues in marketing, including digital marketing, market planning, market segmentation and positioning, product decisions, branding, customer information in management and ethical practice and social responsibility. You will be evaluated on your ability to analyse and interpret a selected case/project relating to contemporary marketing issue(s).

MGT204 Advertising and Marketing Communications

Customer communication and advertising fundamentals are essential for ethical, sustainable, and socially responsible organisational resource exchange and value creation. In this unit you will be introduced to theories, concepts and fundamentals required for successful organisational strategic marketing practice.  You will study various frameworks that are used to identify customers and analyse the nature and principles of the competitive industrial environment, advertising platforms and branding strategies are explored. You will assess contemporary marketing concepts and their application through experiential learning activities such as case studies and examples of marketing practices.

MGT207 Managing Workforce Performance

This unit introduces you to human resource and workplace performance management in organisations across diverse contexts. You will examine theories and pragmatic concepts that underpin strategic human resource management (SHRM) and the way it contributes to organisational efficiency and effectiveness. The core areas that you will study include formulation of human resource policies, planning and staffing, implementation of employee training and development, performance measurement and appraisal, diversity and equity, workplace health and safety, industrial relations, HR systems and management, Australian HR regulations and award management.

MGT208 Business Systems Integration

The integration of information sub-systems, functions and business processes is vital to effective and efficient enterprise management. In this unit you will be introduced to the processes by which an enterprise resource planning (ERP) system configures information systems across multiple functions and sub-systems for an enterprise-wide perspective. You will identify and examine integrated enterprise systems and technologies that are adapted and implemented by organisations. In this unit will explore how information sub-systems such as financial, marketing, supply and logistics, production, engineering, total quality management, HR, business review are integrated for enterprise-wide reporting and relational information management.

MGT302 Organisational Resilience

Long-term organisational sustainability requires an understanding of change management and risk dynamics and how they impact on organisational resilience. Risk, stop-start syndromes and/or leadership changes are inherent unexpected disruptions when significant changes emerge involving resources and/or adaptation of new projects and systems. In this unit your knowledge and skills necessary to developing strategies and managing change and risk in complex conditions to ensure resilience will be enhanced. Topics include human resource change management, supply chain risk management, procurement strategy and insurance, risk mitigation and leadership, critical project time and path management, intra- and inter-organisational risk management, customer expectation and delivery risk management.

MGT303 International Business Strategy

This unit introduces you to various aspects of international business with a focus on strategic initiatives. A range of topics are identified and assessed including the globalisation process, global trade and the investment environment, the international monetary system, and the global financial environment as well as national differences in cultural, political, economic, and legal systems. In this unit you will learn about strategy, structure and organisation for international business, entry strategy, strategic alliances, exporting and importing and countertrade, global production and supply chain management, global marketing and human resource management, and global sourcing of equity and debt.

MGT304 Digital Creative Enterprise and Innovation

Digital business transformation (DBT) using artificial intelligence (AI), blockchain, cloud, and data analytics are emerging challenges and opportunities for digitally creative enterprises. For continuous improvement and capabilities in managing business processes effectively, modern enterprises need emerging DBT technologies. In this unit you will identify and evaluate the application of AI, blockchain, cloud and data analytics in DBT. In particular, you will evaluate and appraise potential innovative opportunities on the application of AI and “deep learning,” advanced cryptography concepts relating to blockchain, redefinition and recreation of value propositions and customer relationship management using cloud-based technologies and the potential use of big data in data analytics.

MGT305 Creativity and Innovation

This unit will introduce you to innovation and entrepreneurial practices. You will learn about the models, role, tools and practices of creativity, innovation, and related innovative strategies. Exploration and design of new ideas and how those can be turned into successful start-ups are examined. You will identify and appraise character traits and mindsets of entrepreneurs, theory and practice of creative mindsets and enhancement of existing business. In this unit you will explore social and ethical issues relevant to innovation and entrepreneurship for sustainable development with consideration of wider stakeholder needs.